Or it could have the opposite effect. The social network wants to see what happens when mobile users choose whose posts they want to ...
Team uses unique Social Promotions Engine(tm) to engage Facebook fans with social badging rewards program.
ShopIgniter, a rapidly-growing provider
of innovative social eCommerce solutions, today announced that the
Portland Trail Blazers have launched their Facebook Store and social
promotions to engage their 190,000+ Facebook fans located at:
http://apps.facebook.com/trailblazersstore. The Trail Blazers are
looking to optimize their social network to drive loyalty programs,
promote limited time sales, move ticket inventory, increase fan base and
engage with loyal Trail Blazer fans.
With an avid fan base that supports one of the NBA's most exciting young
teams, the Trail Blazers are constantly looking at ways to drive a
deeper relationship and deliver a better experience for their fans.
"For the past couple of years we have known social media will evolve to
be a key part of our fan relationship as well as a way to work more
closely with sponsors," said Kristi Wilson, senior director of Retail,
Portland Trail Blazers. "ShopIgniter's social eCommerce platform is
enabling us to deploy a Facebook Store and deliver social programs that
will engage our fan base, incent them to share their experiences with
their social networks and reward their loyalty. This will be a natural
extension of the existing social dynamics between fans and help us
generate revenue through retail, ticket sales and sponsorship programs."
ShopIgniter offers a comprehensive suite including the Facebook Store,
Social Promotions Engine(tm) and eCommerce Platform which can be used in
a modular fashion. Companies can easily integrate their social
solutions to their existing eCommerce to extend their reach and generate
revenue through social eCommerce. The Social Promotions Engine enables
companies to incent their fan base to share promotions, group and
limited time sales, social coupons and more - all tied around
transactions. Fans can earn points, discounts or earn social badges as
a reward for sharing with their social networks
"We believe social eCommerce is more than just putting up a store within
social networks," said Matt Compton, CEO of ShopIgniter. "Our Facebook
Store tied with Social Promotions Engine helps our clients engage their
fan networks in viral promotions and rewards programs that drive revenue
through the social conversation."
Founded in 2009, ShopIgniter is a rapidly-growing, social eCommerce
software company funded by early Amazon.com investors, Madrona Venture
Group. Headquartered in Portland, OR, ShopIgniter helps companies of any
size activate their social network to extend their reach and generate
revenue through social eCommerce efforts. ShopIgniter provides the
sCommerce Suite of flexible products that include a Social Promotion
Engine to power shareable coupons, group based promotions, referral and
loyalty incentives, private and time-based sales; a fully transactional
Facebook Store; and a cloud-based eCommerce Platform; all of which can
power a stand-alone eCommerce business or be integrated with existing
With hundreds of customers and growing daily, ShopIgniter meets the
social eCommerce needs of a variety of companies including retailers,
brand manufacturers and their interactive agencies. More information can
be found at www.shopigniter.com.