February 22, 2011, 9:14 AM

NBA's Portland Trail Blazers Team with ShopIgniter to Engage Fans

Team uses unique Social Promotions Engine(tm) to engage Facebook fans with social badging rewards program.

ShopIgniter, a rapidly-growing provider

of innovative social eCommerce solutions, today announced that the

Portland Trail Blazers have launched their Facebook Store and social

promotions to engage their 190,000+ Facebook fans located at:

http://apps.facebook.com/trailblazersstore.  The Trail Blazers are

looking to optimize their social network to drive loyalty programs,

promote limited time sales, move ticket inventory, increase fan base and

engage with loyal Trail Blazer fans. 


With an avid fan base that supports one of the NBA's most exciting young

teams, the Trail Blazers are constantly looking at ways to drive a

deeper relationship and deliver a better experience for their fans. 


"For the past couple of years we have known social media will evolve to

be a key part of our fan relationship as well as a way to work more

closely with sponsors," said Kristi Wilson, senior director of Retail,

Portland Trail Blazers. "ShopIgniter's social eCommerce platform is

enabling us to deploy a Facebook Store and deliver social programs that

will engage our fan base, incent them to share their experiences with

their social networks and reward their loyalty.  This will be a natural

extension of the existing social dynamics between fans and help us

generate revenue through retail, ticket sales and sponsorship programs."



ShopIgniter offers a comprehensive suite including the Facebook Store,

Social Promotions Engine(tm) and eCommerce Platform which can be used in

a modular fashion.  Companies can easily integrate their social

solutions to their existing eCommerce to extend their reach and generate

revenue through social eCommerce.  The Social Promotions Engine enables

companies to incent their fan base to share promotions, group and

limited time sales, social coupons and more - all tied around

transactions.  Fans can earn points, discounts or earn social badges as

a reward for sharing with their social networks


"We believe social eCommerce is more than just putting up a store within

social networks," said Matt Compton, CEO of ShopIgniter. "Our Facebook

Store tied with Social Promotions Engine helps our clients engage their

fan networks in viral promotions and rewards programs that drive revenue

through the social conversation." 


About ShopIgniter

Founded in 2009, ShopIgniter is a rapidly-growing, social eCommerce

software company funded by early Amazon.com investors, Madrona Venture

Group. Headquartered in Portland, OR, ShopIgniter helps companies of any

size activate their social network to extend their reach and generate

revenue through social eCommerce efforts. ShopIgniter provides the

sCommerce Suite of flexible products that include a Social Promotion

Engine to power shareable coupons, group based promotions, referral and

loyalty incentives, private and time-based sales; a fully transactional

Facebook Store; and a cloud-based eCommerce Platform; all of which can

power a stand-alone eCommerce business or be integrated with existing

eCommerce systems.


With hundreds of customers and growing daily, ShopIgniter meets the

social eCommerce needs of a variety of companies including retailers,

brand manufacturers and their interactive agencies. More information can

be found at www.shopigniter.com.

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