Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Cotendo delivers content 20% faster and provides unique high velocity cache flushing.
Cotendo, an innovative fast growing Content Delivery
Network (CDN) and Value-Added Site Acceleration services provider, announced
today that myYearbook, a leading social network and one of the 30 most
trafficked sites in the United States, has selected Cotendo's CDN and Site
Acceleration Services Suite as a primary distribution and content
acceleration vehicle for User Generated Content (UGC) and key advertising
campaigns. Cotendo will serve all of myYearbook's UGC, giving the company
unprecedented control over content created by its 25 million users around
the world and reducing the load-times of that content by 20% or greater.
According to Gavin Roy, CTO of myYearbook, "We wanted to continue to grow
our user base quickly and needed to maintain close to wire speed performance
as well as performance consistency across our sites to enable and support a
highly interactive user experience. We also needed a vendor who could
accommodate our specific use case needs for granular content control."
After running lengthy trials to obtain apples-to-apples comparisons of the
performance and content control capabilities of major CDN companies, Roy
found that Cotendo delivered on these promises. He elected to move all of
myYearbook's UGC and some of the company's most critical advertising asset
delivery tasks to Cotendo.
"We are excited and honored to be selected as a preferred CDN and Site
Acceleration provider to myYearbook," said Ronni Zehavi, Cotendo's CEO.
"This customer win underscores the flexibility of our technology and our
ability to provide unique capabilities to meet the needs of the world's most
highly trafficked Websites."
Cotendo's high-speed and high volume cache flush capabilities (thousand
calls for content flush per second) allow myYearbook to remove content from
Cotendo's caches in minutes instead of hours or days. "Our site has a large
volume of User Generated Content and we have automated systems for removing
UGC. It's important that once the UGC has been removed from our site that it
is also no longer available via our CDN partner," said Roy.
Cotendo's platform also provides myYearbook's technical team with far
greater flexibility in terms of cache storage options for UGC. More archaic
CDN structures require UGC sites to limit their content so as not to
overwhelm Points-of-Presence with large libraries of rarely accessed images.
"Cotendo was able to handle our libraries without requiring any
modifications on our part or forcing us to revert more traffic back to our
origin servers," said Roy. "We were very impressed with the performance and
the response time of the Cotendo CDN and, equally important, with the
responsiveness of the organization to our specific needs."
Other useful features that myYearbook found unique to Cotendo included
real-time reporting on key CDN usage statistics and the capability to
publish changes to property settings (such as cache length and accepted file
types) to the live Internet in minutes. "In the past if we ran a marketing
campaign that required a new file type, we spent multiple hours dealing with
our CDN providers to get that new type cached," says Jeremy Stinson, VP of
Operations for myYearbook. "With Cotendo, I can go into our portal and make
changes that are published instantly without ever having to send an email to
Support or pick up a phone."
Cotendo is a fast growing innovative provider of CDN and Site Acceleration
services and a leader in creation of technologies that allow website
operators and large enterprises to dramatically improve web performance and
radically simplify content delivery management. Cotendo's customer base
includes Fortune 500 enterprises, Tier 1 telecommunications providers and
the world's largest social networks, eCommerce sites, and advertising
networks, Cotendo's unique suite of software-based content acceleration
offerings provide unprecedented site performance, transparency and
application-level management capabilities as well as granular content
delivery flexibility, and best-in-class content acceleration capabilities.