JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
Hugh McGoran is an Internet advertising veteran who comes to comScore from Turn, Inc.
RESTON, VA, January 19, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Hugh McGoran has joined comScore as Senior Vice President of U.S. Ad Agency Sales. Mr. McGoran will be responsible for comScore’s business development efforts and existing client relationships among advertising agencies in the U.S., with a focus on the use of comScore’s services for improved media planning and analysis and enhanced measurement of advertising effectiveness.
Mr. McGoran is an Internet advertising veteran who comes to comScore from Turn, Inc. where he led the company’s sales team transformation from advertising network to Demand Side Platform. Prior to Turn, he served as SVP Sales at Peer39, a leader in semantic targeting. Before Peer39, he spent time at TACODA, Inc. as Vice President of Eastern Advertising Sales. Following the acquisition of TACODA by AOL/Time Warner in 2007, he led the TACODA sales integration into AOL’s Platform A and was appointed sales lead for AOL’s Behavioral Targeting effort. Prior to joining TACODA in 2005, Mr. McGoran was Vice President of Advertising Sales at Real Cities, a national network of regional and vertical websites created and operated by Knight Ridder Digital. He joined Knight Ridder Digital in 1996 and held various positions including Director of Interactive Sales for the Philadelphia Inquirer and Daily News and Regional Vice President for Knight Ridder Digital. Mr. McGoran came to Knight Ridder from his previous role as Director of Interactive Advertising at Lorel Marketing in Philadelphia, PA. He is regularly quoted in industry publications and has presented at numerous industry events.
“We are excited to welcome Hugh, a talented digital advertising veteran, to the comScore team,” said Jeff Hackett, comScore EVP. “Hugh’s exceptional understanding of the complex digital advertising landscape will enable us to effectively service the many fast-developing areas of the digital ecosystem and ensure we stay at the head of the curve in providing mission-critical information and software solutions to our agency and advertiser clients. Throughout his career, Hugh has demonstrated an ability to build strong teams, win new clients, and exceed revenue goals, and we look forward to him doing the same at comScore.”
About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.