The Series B round for Witherspoon’s Draper James brand was led by San Francisco-based Forerunner Ventures.
InPlace is a user friendly, real-time optimization tool.
CHICAGO, IL--(Marketwire - February 8, 2011) - Amadesa (www.amadesa.com), the first company to deliver a single platform for website testing and relevancy targeting solutions to improve conversion and engagement activity, announced today the release of Amadesa InPlace for online marketers. The first solution of its kind in the industry, InPlace allows users to manage results and progress in real-time within the live context of a website, bridging the gap between analysis and user experience. By analyzing performance across a range of indicators, this innovation in onsite testing and relevancy targeting gives marketing teams the ability to change activity, collaborate, and assess real-time data that drives meaningful improvements to conversion, revenue and loyalty metrics.
To complement its suite of website optimization solutions, Amadesa InPlace presents users with context-sensitive, on-site information so they can view insights and act more efficiently while building a successful testing process and culture. With the InPlace dashboard, decision makers gain instant access to visual and textual information, summarizing current testing performance and exposing optimization information for easy updates.
"The old model of analyzing reporting information through a separate interface has now been replaced with a single click to manage the entire process, from showcasing results to filtering segments and making changes to traffic mix," said Tyler Stoddard, director, digital marketing at myFICO. "My life will be so much easier, with the 'always on' display right on our website, allowing me to quickly tweak optimizations and maximize results. Plus, the option to review deep data is a tremendous benefit."
"InPlace will aid collaboration among my entire team, all of whom will be able to easily keep track of our optimizations from day-to-day and week-to-week," says Bob Hermanutz, e-commerce development manager at Mountain Equipment Co-Op. "The dashboard insights will allow us to work more efficiently, spending less time analyzing and more time strategizing future testing and targeting opportunities."
Amadesa InPlace is designed with a clean user interface, allowing a wide range of team members to quickly see which initiatives are paying off and which are not. The easy access to more collaboration features and insights is exactly what marketers have been seeking. From "The State of Online Testing 2010," Forrester Research Inc., November 17, 2010, the report outlines the need for such tools, stating, "...successful online testing involves multiple stakeholders and (these) tools must support a team effort, with broad access to execution and analysis functionality."
Specifically, Amadesa InPlace enables users to:
• Survey up-to-date results and a performance summary for all running optimizations
• Access an onsite dashboard, listing the highlights for the day/week/month
• Start and stop optimizations, perform updates to traffic mix, or click into the Amadesa platform for direct access to the optimization
• View data on the website in site mode or page mode, highlighting pages where optimizations are live or inactive
• Easily identify where Amadesa element tags are located on the pages
• See the test version and segment selected for a particular visitor
"Amadesa is dedicated to developing innovative features that continue to raise the bar in the testing and targeting industry and answer the Internet marketer's call for an enterprise-class solution that's easy to use and insightful," said Rita Brogley, CEO of Amadesa. "InPlace is the first and only solution of its kind, expanding the online marketer's toolkit for onsite testing and relevancy targeting."
Amadesa InPlace is available now to all Amadesa customers currently running onsite optimizations. For more information, visit http://inplace.amadesa.com/.