The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Edelstein is an industry veteran in direct-to-consumer marketing, brand management and logistics.
Zadspace Inc, a privately-held, venture-backed marketing technology company, is proud to announce that it has engaged logistics and marketing veteran Steven Edelstein to introduce the Zadspace Program to the direct-to-consumer (DTC) distribution and logistics industry.
Zadspace's proprietary technology combines the speed and efficiency of digital advertising, the targeting of direct mail and the high visibility of out of home advertising in a unique and personalized high resolution advertisement ("Zad") that is affixed to outgoing consumer packages. Zads allow shippers to monetize a new customer touch point and provide them with an effective way to increase customer retention, increase lifetime customer value, and enhance brand awareness.
Steven Edelstein is an industry veteran in direct-to-consumer marketing, brand management and logistics. Mr Edelstein is the CEO of the Logical Step and past Managing Director of Fosdick Fulfillment, as well as past Board member of the Electronic Retailing Association. Mr. Edelstein said, “In an age of increasing shipping and postage costs, the ability to earn incremental revenue while providing consumers with valuable offers is extremely impressive. As both a marketer and logistics professional, I am proud to endorse and work on behalf of Zadspace in realizing all business objectives.”
Zadspace manages and distributes advertising campaigns with deep and granular targeting requirements. Zadspace offers its marketing partners hundreds of real-time data selects against outgoing packages including: current customer suppression, geo targeting, household income, category exclusivity and other behavioral targeting.
To date, Zadspace has distributed millions of “Zads” from national advertisers on outgoing consumer packages delivered by catalogers, eTailers, and logistics companies.
"As Zadspace continues to grow, we are fortunate to be able to work with industry veterans like Steve. We are looking forward to expanding our advertising and distribution network in 2011", said Todd Outten, President and Co-Founder of Zadspace.
Zadspace is a privately-held, venture-backed marketing technology company headquartered in Connecticut. Through technological innovation in the fulfillment process of shipping packages, Zadspace has created a unique way to deliver targeted, one-to-one marketing messages to consumers that just made a relevant purchase.