The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
App includes bar code scanning and voice recognition to aid in searches.
Consumers downloaded Google Inc.’s Google Shopper app for Android devices more than 2.5 million times in the first nine months of release. Following up on the popularity of the program designed to be a multichannel personal shopping assistant, Google has released a version of the app for the iPhone and iPod Touch.
Google Shopper enables consumers to type in the name of a product, speak the name using voice recognition technology, or scan a bar code in a bricks-and-mortar store to obtain product, pricing and ratings information from various chain and web-only retailers. Consumers can compare prices; if they find a price they like from a web-only retailer, they touch the listing and are sent to the retailer’s web site to complete the purchase, all without leaving the app.
But the app also is designed to foster sales at bricks-and-mortar stores. A consumer can touch the Local button at the bottom of the screen, and GPS technology lists store locations from various retailers and the distance the stores are from the consumer’s current location. Touching a particular store gives consumers three options: Visit Web Site, View on Map and Call.
Another button on the bottom of the app screen, Reviews, gives consumers a list of product reviews from online sources ranging from media sites to retailer sites. Clicking on the Overview button displays general details and an image of the product and allows a consumer to touch Star to keep a copy of the page for future reference or Share to send it to Facebook, Twitter or Google Reader.
Consumers can download Google Shopper for the iPhone for free in Apple Inc.’s App Store.