Retailers shift their ad spending from TV, radio and print ads to digital ads.
Steven Larkin has executive experience at online retailers Golfsmith and Zale.
Charles & Colvard Ltd., an international distributor and marketer of gemstones, has appointed Steven Larkin to its board of directors, where he will lead the marketing committee and oversee the company’s e-commerce strategy.
Larkin works as senior vice president of direct to consumer at Golfsmith International Holdings Inc., which sells golf and tennis gear and is No. 242 in the Internet Retailer Top 500 Guide. He also was executive vice president and chief marketing and e-commerce officer for Zale Corp., No. 189 in the Guide.
“We are very pleased to welcome Steve Larkin as an independent member of our board of directors," says Randy McCullough, CEO at Charles & Colvard. "An important element in our growth strategy involves e-commerce marketing initiatives. Steve's extensive experience in this area and his understanding of the jewelry industry should prove invaluable to our management team and is consistent with our board's strategic direction as we seek to realize the potential of moissanite in the $120 billion global jewelry industry." Moissanite is a gemstone sold by Charles & Colvard.
Larkin was granted 5,477 shares of restricted stock in Charles & Colvard on Feb. 1.