The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
The launch marks the successful completion of a comprehensive build on the Magento Professional Platform.
Groove Commerce, a leading e-commerce agency is proud to announce the launch of Cookies.com, a fast-growing online retailer for gourmet gifts. The launch marks the successful completion of a comprehensive build on the Magento Professional Platform. We’re proud to say that the Cookies.com site is truly as “tasty” as the products they sell. In addition to this launch, we are in the final stages of launching a second online store for the owners of Cookies.com leveraging Magento’s multi-store capability. Stay tuned for another announcement in the near future when we reveal another exciting site.
“Cookies.com was a fun, challenging site. We tried some new techniques with the site that will not only benefit Cookies.com, but the customers who shop the site. Ultimately, the hardest part was resisting the urge to eat cookies all day,” said developer Matt Ray.
The site redesign was done in order to better represent Cookies.com, a company providing a premium product and outstanding customer service. Balancing a user friendly design with a site architecture that ensured Cookies.com could capitalize on the great value of their domain name, was a main focus in the redesign and re-platforming of the website. Users will find the new Cookies.com easier, faster, and friendlier to search and purchase by product and by occasion with complete control over their delivery dates and checkout process. In addition, the site also offers the ability for users to send products to multiple shipping addresses in one shopping cart session.
“This is an exciting time for us. The new Cookies.com, designed by Groove Commerce, offers a high end user experience and scalable platform to support our sales and customer growth. Our goal is for Cookies.com to become a leader in the gourmet gifting category,” said Drew Sharma, Co-Founder, Cookies.com, LLC.
The new site also leverages larger product images, in order to give users the best idea possible about what they are ordering and once again further emphasize the quality of their products.
“This is another example of what a great working relationship can produce. The founders, Drew Sharma, Stan Sandberg, and Lindsay Ervin Sharma had a great vision for how they wanted to represent their company and looked to our [Groove Commerce] team for consulting on how we could tie that in with e-commerce best practices around the Magento platform.
"We’re excited to see the performance on this new site,” said Ethan Giffin, CEO,
About Cookies.com, LLC
Cookies.com, LLC is a gourmet gifting e-commerce company founded in 2010 by Drew Sharma, Stan Sandberg and Lindsay Ervin Sharma. Cookies.com was launched to create the ultimate online destination for superb quality cookies, brownies, cakes, tarts and more. We offer thousands of gourmet products delivered fresh anywhere in the United States. Our premise was simple—take the most scrumptious desserts made with the freshest ingredients, put them on an easy-to-use website tailored for personal and corporate gift giving and offer first-class customer service.
About Groove Commerce
Groove Commerce is a boutique agency delivering enterprise level design, development, and consulting. We bridge the gap between marketing and technology in order to deliver a user-friendly, high converting site. Groove’s full services include design, development, PPC management, SEO services, social media management, and conversion rate consulting.