Retailers shift their ad spending from TV, radio and print ads to digital ads.
Walmart.com and Barnes & Noble top Keynote Systems weekly index.
Last week, the average m-commerce site home page download time for the 15 retailers on the Keynote Mobile Commerce Performance Index was 5.26 seconds. Pages downloaded successfully 97.99% of the time. The two measures equally weighted and combined add up to an index average score of 594 out of 1,000. That’s up 12 from the previous week’s score of 582.
Walmart.com nudged up two spots to claim the No. 1 position with a score of 888. Its average load time was 3.23 seconds with a success rate of 98.37%. Barnes & Noble retained its No. 2 position, this week with a score of 845. Its average load time was 4.22 seconds with a success rate of 98.73%.
Dell came in third with a score of 813; its load time was 4.22 seconds and success rate was 98.55%. Your Electronic Warehouse came in fourth with a score of 732; its load time was 4.55 seconds and success rate was 98.31%. And StrandBooks.com fell from the top spot the previous week to come in fifth with a score of 694; its load time was 2.89 seconds and success rate was 97.11%.
Click here then click on Keynote Mobile Commerce Performance Index to see the results for all 15 retailers.
Mobile and web performance management firm Keynote Systems Inc. measures 15 representative m-commerce sites exclusively for Internet Retailer. The sites include merchants in various categories and channels, and of various sizes, ranging from such giants as Sears Holdings Corp. and Foot Locker Inc. to midsized retailers like Sunglass Hut and K&L Wine Merchants. Keynote repeatedly tests the sites in the index Monday through Friday from 8 a.m. through midnight Eastern time, emulating three different smartphones on three different wireless networks: Apple Inc.’s iPhone on AT&T, the BlackBerry Curve on Sprint and the Droid (which uses Google Inc.’s Android operating system) on Verizon.
Keynote combines a site’s load time and success rate, equally weighted, into a single score. Given both performance and availability are important, the score reflects the overall quality of the home page; a higher score indicates better performance. Scores also reflect how close sites are to each other in overall quality. The index average score is the midpoint among all the sites’ scores.