February 2, 2011, 12:58 PM

HSN hires a vice president for digital commerce

Jill Braff was CEO and president of photo site Scrapblog.

Lead Photo

Jill Braff is executive vice president of digital commerce.

HSN Inc. has hired an executive vice president of digital commerce, a new position.

Jill Braff will supervise the multichannel retailer’s e-commerce, mobile and social media platforms. She also will develop new e-commerce initiatives.

Braff reports to Mindy Grossman, CEO of HSN, No. 25 in the Internet Retailer Top 500 Guide

“Jill’s appointment underscores HSN’s commitment to further advancing our e-commerce platform and continuing to elevate the company’s position at the forefront of transactional innovation,” Grossman says. “A results-driven media executive with experience in consumer entertainment and emerging technologies for publicly traded companies, Jill will help expand HSN’s reach to customers both online and on-the-go.”

Braff came to HSN from Scrapblog, an e-commerce company that sells photo packaging products, where she was president and CEO. She also worked for six years as senior vice president of global publishing for Glu Mobile, a mobile game publisher. Previously, she held positions at Ancestry.com and the U.S. arms of video game companies Sega Corp. and Nintendo Co.

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