Retailers shift their ad spending from TV, radio and print ads to digital ads.
The e-marketplace for consumer packaged goods offers manufacturers Facebook storefronts.
Consumer packaged goods e-marketplace Alice.com today announced it is offering manufacturers the option of setting up their own Facebook storefronts.
A Facebook store operated by Alice.com appears on a manufacturer’s individual Facebook page. The initial stores are offering consumers free shipping to promote the launch.
The storefronts enable manufacturers such as Annie’s Homegrown, which sells organic food, to offer another way to interact with consumers, says Aimee Sands, Annie’s marketing director.
"Annie's is always looking at ways to meet our consumers' needs, both with our product offerings and innovative programs," she says. "Our new Alice.com-powered storefront makes it even more convenient for our fans to connect with Annie's."
Alice.com will integrate the Facebook storefronts into the reports it provides manufacturers on their online sales.