More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Raul Vazquez is now executive vice president of global e-commerce and developed markets.
The former CEO of Walmart.com has another high-profile e-commerce job at Wal-Mart Stores Inc.
Raul Vazquez, who stepped aside from Walmart.com in January 2010 to become a corporate executive vice president and president of the newly created Wal-Mart West offline division, has been named executive vice president of global e-commerce and developed markets.
In the newly created position, Vazquez will help build Walmart.com in such regions as Europe and South America, and also develop business strategy, Wal-Mart says. “He will drive innovative thinking in how we provide customers with greater access to Wal-Mart,” says CEO Bill Simon.
The new job for Vazquez comes at a time when Wal-Mart is moving a number of top executives into new positions. On Friday, Wal-Mart named Duncan Mac Naughton chief merchandising officer. He was chief marketing and merchandising officer for Wal-Mart Canada. Wal-Mart also promoted Michael Bender to executive vice president and president of Wal-Mart West from senior vice president in the mountain division.
Wal-Mart wants to build an even bigger global e-commerce organization, the retailer says. A year ago Wal-Mart set up a new global e-commerce unit called Global.com to drive online growth in new markets as well as in areas where it sells today. The retail giant also restructured its Walmart.com U.S. division to integrate it more closely with store operations.