The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
The sit e experiences a 6.0% jump in web site conversion and sales.
Arlington, VA and El Segundo, CA (January 27, 2011) – buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and pcRUSH.com, a leading online retailer specializing in business and consumer products determined during a recent A/B test that buySAFE significantly increased the pcRUSH.com website conversion rate and sales on their sites.
pcRUSH.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were conclusive. buySAFE increased pcRUSH’s website conversion and site sales by 6.0%. The test was conducted in November & December 2010 with almost one million page hits and a quarter million unique visitors included over a multi-week testing period, making the results highly statistically significant. The results translate into significant increases in sales and profits for pcRUSH from using the buySAFE solution.
“We strive to offer our shoppers the best products, superior customer service, lowest prices and the safest online shopping experience possible.” said Frank Khalili, CEO of pcRUSH.com. “The buySAFE 3-in-1 Guarantee reinforces to shoppers what we work so hard to do and the significant lift in conversion proves that buySAFE is reinforcing our message, enhancing our brand and increasing our sales.”
“We value our partnership with such a reputable merchant as pcRUSH.com and are pleased with the significant conversion increase they experienced,” said Jeff Grass, President & CEO of buySAFE, Inc. “The A/B testing results along with shopper feedback demonstrates the power and value of adding the buySAFE 3-in-1 Guarantee to enhance a website’s customer experience”.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal a year, 20 million guaranteed purchases and approximately 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
pcRUSH.com was established in 1998 as an online retailer to provide a full spectrum of products to corporate and consumer users. pcRUSH.com is owned by ATMAN Inc. pcRUSH.com carries over 100,000 products from manufacturers such as HP, Cisco, Canon, Microsoft and hundreds more. pcRush offers a complete selection of business and consumer products: Printers, Laptop and Desktop computers, Switches and Routers, Scanners, Projectors, LCD TV & Monitors and so much more. pcRUSH's technology division Nextierra is an integrator of technology solutions for voice, data networking, security, video conferencing and print and document management. pcRUSH.com maintains a 5 star customer service and satisfaction rating. The company's web site has been ranked among the Internet retailer's "Top 30 Online Retailers." For more information, visit: http://www.pcrush.com