January 24, 2011, 2:24 PM

Investors bid up eBay but spurn other e-commerce stocks

The Internet Retailer Online Retail Index fell nearly 5% last week, after a strong run.

Don Davis

Editor in Chief

Lead Photo

It was fun while it lasted, but the party ended with a thud last week for the Internet Retailer Online Retail Index, made up of 25 stocks of online retailers and e-commerce technology providers.

After gaining 36% last year and continuing its run into mid-January, the Online Retail Index fell 4.64% last week. The Standard & Poor’s 500 Index also declined, but only by 0.84%, while the Dow Jones Industrial Average gained 0.69% last week.

Only two stocks in the Online Retail Index gained last week, with the leader being eBay, which moved up 2.9% after reporting solid fourth quarter financial results.

At the bottom of the long list of losers was e-retailer drugstore.com, whose shares fell 16.3% after several strong months in which its share price had increased by 50%.

Here are the best-performing stocks last week in the Online Retail Index and the percentage change in stock price for each:

• eBay, 2.9%

• U.S. Auto Parts Network, 0.9%

• Bidz.com, 0.0%

• American Greetings, -0.2%

•Blue Nile, -0.4%

Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

•drugstore.com, -16.3%

• 1800Flowers.com, -11.4%

• Bluefly, -10.2%

•Shutterfly, -9.2%

• LivePerson, -8.5%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and VistaPrint Ltd.

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