More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Rachel Jarrett has worked for FAO Schwarz and Toys ‘R’ Us as well.
Private sale e-retailer Gilt Groupe has named Rachel Jarrett general manager for Gilt Children, a unit that sells apparel, footwear, room decor, furniture, gear, toys and books for children.
Jarrett will manage all aspects of the children's business, including business strategy, web site design and procurement. She reports to the company's president, Carl Sparks.
Jarrett had worked as vice president and general manager of kids and specialty products at BarnesAndNoble.com, No. 42 in the Internet Retailer Top 500 Guide. She helped manage the company’s kids and specialty web business.
Before Barnes & Noble, Jarrett was director of merchandising for infant and toddler furniture at Babies ‘R’ Us and Toys ‘R’ Us, No. 37 in the Guide. She also has worked as executive advisor for merchandising and operations at toy retailer FAO Schwarz.
"We are thrilled to have Rachel join us at Gilt as general manager of children," says Sparks. "She is a recognized leader in the children's space and brings valuable knowledge and experience to the team, with proven success creating products and programs for consumers. She will be a valuable asset to Gilt."
Gilt Children sells products from 250 high-end children’s brands including Joe's Jeans, Olive Juice Kids and Splendid. Gilt Children hosts at least 20 sales with items up to 70% off each week. Sales start at noon Eastern time and each sale lasts 48-72 hours.
"I could not be more excited to join the Gilt team," Jarrett says. "This is an incredible opportunity to be part of an exciting company that is a leader in its space, and in the midst of an exploding growth period. I am looking forward to helping build the Gilt Children business."