Target also leads the pack when it comes to paid search spending, a new report finds.
The acquisition of ObjectiveMarketer reflects a growing need for social media.
Emailvision, a European company that sells e-mail marketing services, said this week it has bought ObjectiveMarketer, a company that focuses on marketing through social media. Emailvision did not say how much it paid for the company, which is based in California.
Emailvision, founded in 1999, said it bought the company because there is a growing need for e-mail marketers to integrate their campaigns with social media, a category that includes social networks such as Facebook and Twitter, as well as online forums, communities and blogs.
“Social media has rapidly evolved from becoming a personal habit to a business-critical form of communication and revenue generation for brands,” says Nick Heys, CEO of Emailvision. “Online marketers need to manage marketing programs across all of the major social media channels. Working together, Emailvision and ObjectiveMarketer will provide an industry first for these professionals by giving them solutions that automate campaign management and provide measurable results across every major online marketing channel.”
Emailvision says the marketing services offered by ObjectiveMarketer will fit especially well with Emailvision’s main product, Campaign Commander, software that marketers use to manage e-mail and mobile campaigns. Emailvision delivers the software over the web to clients.
“We’re delighted to become a part of the Emailvision family and are very much looking forward to maintaining the high levels of innovation we have established at ObjectiveMarketer,” says Amita Paul, founder and CEO of ObjectiveMarketer.
Emailvision says it delivers more 4 billion messages per month for 3,000 clients.