January 18, 2011, 10:52 AM

Groupon Chooses Vertica Analytics for Deeper Insight into Subscriber and Customer Behavior

Groupon to deploy the Vertica Analytics Platform on the Amazon Elastic Cloud Computing (EC2) solution for deployment flexibility and ease of scalability.

BILLERICA, MA, January 18, 2010 – Vertica Systems, the leading provider of real-time analytics platforms, today announced that Groupon, a shopping website that offers a daily deal on the best local goods, services and cultural events in more than 500 markets around the world, has selected the Vertica Analytics Platform as their platform of choice for analyzing subscriber behavior and to scale their business intelligence capabilities to meet the demands created by the company’s rapid growth and success. 

The Vertica Analytics Platform was selected after a rigorous evaluation process where Vertica excelled in meeting Groupon’s requirements for parallel data loading, query performance and simplicity, as well as Vertica’s ability to deploy on the Amazon Elastic Cloud Computing (EC2) offering. With the Vertica Analytics Platform, Groupon is in a position to analyze the relationships found among its extensive amounts of data, including the ability to associate revenue and other metrics to individual users. 

“As Groupon continues its rapid expansion into new markets, we see advanced analytics as a key component to achieving our subscription, revenue, and customer satisfaction targets,” said Dr. Mark Johnson, Groupon’s Chief Data Officer.  “Vertica provides an ideal platform for analyzing the massive amounts of usage data generated by our subscribers, giving us insight into the effectiveness of different campaigns and marketing promotions.  We’re looking to the Vertica Analytics Platform as the cornerstone of an analytics strategy that will help us move to the next level.”

Vertica’s unique architecture allows users to manage massive amounts of data faster and more reliably than any other analytics platform, giving companies the power to obtain real-time business intelligence. The Vertica Analytics Platform is purpose-built to get users up and running quickly and to operate with fewer resources than traditional solutions.  Fast parallel loading, automated database design, and familiar interfaces means users are productive in minutes instead of days, and an architecture optimized for industry-standard hardware, virtual machines (private cloud), or on the cloud delivers the flexibility and elasticity to deploy analytics where, and when, needed.

“Groupon is the fastest growing company in history, and the Vertica Analytics Platform was built with companies like Groupon in mind,” said Christopher Lynch, President and CEO of Vertica Systems.  “With Vertica, Groupon has the power for real-time analysis of their subscriber-generated data now and a platform built to scale as they continue their meteoric growth.  We’re looking forward to working with Groupon to develop their analytics capabilities in a way that enhances the experience for their users and helps them make mission-critical decisions based on real data, not hunches.”

About Groupon Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com. To contact Groupon to be featured as a daily deal, visit http://www.grouponworks.com.

About Vertica Vertica Systems is the leading provider of next-generation analytics platforms enabling companies to monetize their data at the speed and scale necessary to deliver significant value to customers and shareholders.  Vertica’s scalability and flexibility are unmatched in the industry delivering 50x-1000x faster performance at 30% the cost of traditional solutions.  Vertica is used by more than 300 customers across a variety of industries worldwide including Twitter, Verizon, AOL, Guess!, Zynga, Playdom, Bank of America, BlueCross BlueShield, AdMeld, Sunoco, Mozilla and Comcast.  Vertica’s North American headquarters is located in Billerica, MA.

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