Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The retail chain came in fourth with an average download time of 5.49 seconds.
Walgreen Co. is a major mobile commerce player, with an m-commerce site, mobile apps for multiple smartphone platforms and a text messaging program. And it’s mobile offerings are ahead of the game; its app, for example, enables customers to scan the bar codes on prescription bottles for automatic refills. What’s more, it has an executive dedicated to the field, a director of mobile commerce.
With such emphasis placed on m-commerce, it’s not surprising that Walgreens is offering an m-commerce site that ranks highly among its peers. According to the weekly Keynote Mobile Commerce Performance Index, provided exclusively to Internet Retailer, the m-commerce site home page of Walgreens, No. 68 in the Internet Retailer Top 500 Guide, downloaded on average in 5.49 seconds and did do successfully 99.28% of the time for an index score of 734 out of 1,000 for the week ending Jan. 7. It rose three positions from seventh place the week ending Dec. 31.
StrandBooks.com again came in first, with an average download time of 2.51 seconds and a success rate of 98.39% for a score of 855, as measured by mobile and web performance management firm Keynote Systems Inc. Walmart.com came in second with a download time of 3.5 seconds and a success rate of 98.32% for a score of 755. Barnes & Noble came in third with a download time of 4.21 seconds and a success rate of 98.63% for a score of 741. And Dell came in fifth with a download time of 4.38 seconds and a success rate of 98.63% for a score of 726.
Keynote Systems measures 15 representative m-commerce sites exclusively for Internet Retailer. The sites include merchants in various categories and channels, and of various sizes, ranging from such giants as Sears Holdings Corp. and Foot Locker Inc. to midsized retailers like Sunglass Hut and K&L Wine Merchants.
Keynote repeatedly tests the sites in the index Monday through Friday from 8 a.m. through midnight Eastern time, emulating three different smartphones on three different wireless networks: Apple Inc.’s iPhone on AT&T, the BlackBerry Curve on Sprint and the Droid (which uses Google Inc.’s Android operating system) on Verizon. Keynote combines a site’s load time and success rate, equally weighted, into a single score. Given both performance and availability are important, the score reflects the overall quality of the home page. A higher score indicates better performance; scores also reflect how close sites are to each other in overall quality. The index average score is the midpoint among all the sites’ scores.