Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
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Golden says more retailers are planning to participate in ShopRunner, including some that plan to announce their participation around major upcoming events, such as the Super Bowl and Valentine’s Day, both in the first half of February. More retailers will make the program more appealing to consumers and lead subscribers to use ShopRunner more often, he says. “Frequency will be a lot more,” he says, “when we think what the lineup will be in six months.”