The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
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Golden says more retailers are planning to participate in ShopRunner, including some that plan to announce their participation around major upcoming events, such as the Super Bowl and Valentine’s Day, both in the first half of February. More retailers will make the program more appealing to consumers and lead subscribers to use ShopRunner more often, he says. “Frequency will be a lot more,” he says, “when we think what the lineup will be in six months.”