January 5, 2011, 2:57 PM

Small retailers think cybercrime won’t happen to them

Many think online criminals will focus on larger players.

Lead Photo

Nearly 50% of small retailers and other small business owners believe it’s not worth the cost and time to fully secure their businesses against fraud threats, according to a Zogby survey of 1,000 small retailers and small business owners sponsored by Visa Inc. and the National Cyber Security Alliance.

Moreover, 85% of respondents said they believe they are less of a target than large companies and 54% said they are more prepared to secure sensitive customer and corporate data than larger businesses.

Even so, 84% said they have policies and procedures in place for keeping their data and computer systems secure.

But until every retailer has such policies and procedures that’s not enough, says Michael Kaiser, NCSA executive director.

“The greatest threat to a company’s cybersecurity is complacency,” he says.

That complacency stems in part from a lack of information, the survey suggests. Nearly 75% of owners said their employees received less than three hours of network and mobile device security training in the past year—and 47% said their employees did not receive any training.

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