The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
U.S. customers generated $850 million in sales, a 175% leap over 2009.
Throughout 2010, eBay Inc. was predicting its mobile commerce apps and site would generate $1.5 billion in sales worldwide, a big jump from its $900 million in sales in 2009. It has exceeded its expectations, reporting today that customers spent nearly $2 billion using their mobile phones last year. U.S. customers generated $850 million in sales, a 175% leap over 2009 U.S. mobile sales of $309 million.
International sales made up more than half of eBay’s mobile sales in 2010. Outside the U.S., the leading eBay mobile markets are Germany and the U.K., which combined generated nearly one-third of eBay’s mobile sales last year. The fastest growing international eBay mobile markets are Australia and the U.K.
EBay reports that to date its numerous apps for various mobile platforms have been downloaded more than 30 million times.
Users of Apple Inc.’s iPhone continue to lead the way in mobile shopping on eBay. Since its initial release in 2008, eBay’s core iPhone app has been downloaded more than 15 million times and is consistently ranked as a top-three free Lifestyle app in the iTunes store, eBay says. And the company’s RedLaser iPhone app for bar code scanning comparison shopping has been downloaded nearly seven million times, eBay reports.
EBay today is reporting a variety of tidbits, including:
- A purchase is made every second through eBay’s mobile apps.
- 13 pieces of clothing, pairs of shoes or accessories are sold every minute through its mobile apps.
- 94 bids are made every minute via the apps.
- Three to four Ferraris are purchased every month through its mobile apps.
- Diamond jewelry, designer handbags and luxury watches topped 2010’s most expensive holiday purchases.