Retailers shift their ad spending from TV, radio and print ads to digital ads.
To support rapid growth online, Macy’s plans to hire 725 more workers.
When it comes to the web, there’s no hiring freeze at Macy’s Inc. Instead, Macy’s, moving to support robust growth at Macys.com and Bloomingdales.com, is hanging out the “help wanted” sign.
This morning Macy’s Inc. announced a two-year organizational expansion totaling about 725 new positions to support the online growth of its two e-commerce sites. A total of about 3,500 full-time, part-time and seasonal jobs also are slated to be added during the expansion.
The company says the expansion is part of its commitment to a web-driven multichannel strategy designed to let consumers shop seamlessly in stores, online and via mobile devices.
“Macy’s Inc. is building one of the largest, most efficient and resourceful e-commerce organizations in American retailing as part of our comprehensive omnichannel strategy,” says Terry J. Lundgren, chairman, president and CEO. “These expansions to Macys.com and Bloomingdales.com represent investments in merchandising, marketing and site development, which complement ongoing improvements in systems infrastructure, fulfillment capacity and customer service.”
Though the company doesn’t break out web sales in dollars, in the first 10 months of fiscal 2010, online sales at Macy’s No. 20 in the Internet Retailer Top 500 Guide, were up by about 29% compared with the same period last year, the retailer says, in addition to growth of about 20% in fiscal 2009 and 29% in fiscal 2008. Internet Retailer estimates web sales for 2009 were $1.24 billion, up from $1.04 billion in 2008.
Macys.com expects to expand its merchandising and marketing organizations in New York City by about 260 positions over the next two years and has signed a lease for additional office space in Manhattan. The company currently employs about 420 Macys.com associates in New York City. Bloomingdales.com also expects to expand its merchandising, marketing and operations organizations in New York City by about 115 positions and is negotiating a lease for additional office space in Manhattan. The company currently employs approximately 200 Bloomingdales.com associates in New York City.
Macys.com also expects to expand its site development and operations organization in downtown San Francisco by roughly 200 positions over the same time period and has expanded its office space in that city. The company currently employs more than 300 Macys.com associates in San Francisco.
Macy’s Systems & Technology organization, which supports the Macys.com and Bloomingdales.com e-commerce technology platform, expects to add about 150 positions over the next two years at its central campus in Johns Creek in suburban Atlanta. The company is purchasing a building the systems and technology organization currently partially occupies and will expand at that location. The expansion would bring the size of this workforce to more than 1,200 employees.
The 725 new positions in New York, California and Georgia are mostly full-time jobs. Another 2,775 full-time, part-time and seasonal positions will be added at the company’s fulfillment centers. The latter figure includes 1,200 full- and part-time jobs and 700 seasonal positions the holidays in a new online fulfillment center to be built near Martinsburg, WV, and an additional 250 full- and part-time positions along with 600 seasonal workers at an expanded fulfillment center in Portland, TN. In total, the company expects to add nearly 3,500 jobs in the next two years to support its online businesses.
Current and future positions in the Macys.com technology, merchandising, creative and marketing organizations will be filled via a new multichannel recruiting strategy that includes a dedicated micro-site within MacysJobs.com that is scheduled for launch by the end of January. In the future, visitors to the site will be able to apply for positions at Macys.com via a mobile device, register for e-mail notifications or e-mail a job opening to a friend. Plans also call for Macys.com career information to be available through several social networking sites by early this spring.