Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retail chain names five bloggers to cover this week’s Consumer Electronics Show.
Sears Holdings Corp. wants to spark interest in its electronics products by giving bloggers early access to product launch announcements and interviews with Sears executives. The effort, called the Sears Blue Blogger Crew, kicks off this week at the Consumer Electronics Show, a major trade show in Las Vegas where companies typically unveil new products and technologies each year.
"The Sears Blue Blogger Crew allows our customers to hear directly from their peers regarding product news and events, beginning with activities at CES and then leading into additional announcements during the year," says Karen Austin, president of consumer electronics for Sears Holdings. "Our hope is that as the members of the Sears Blue Blogger Crew share their passion for consumer electronics via their social communities, they will also excite others to be more active online in sharing their own thoughts and opinions on consumer electronics industry news."
The blogging team includes five members:
•Andru Edwards, CEO of Gear Live Media and lead blogger for GearLive.com
•Kris Cain, the lead blogger for LittleTechGirl.com, tech editor on Mom Blog Magazine and host of “Tech Talk After Dark” on MomTV
• Kelly Clay, a social media analyst and technology writer for Lockergnome.com
• Jenna Hatfield, the lead blogger at Stop, Drop and Blog
• Barbara Rozgonyi, the lead blogger for WiredPRWorks.com
Sears says it hopes to hire more bloggers to focus on consumer electronics.
Sears is No. 8 in the Internet Retailer Top 500 Guide. Last week, the retailer launched a digital video service that enables consumers to rent or buy movies and TV shows online and then download them to watch.