January 3, 2011, 9:04 AM

FiftyOne Announces Key Executive Appointments

The e-commerce services company has appointed Ari Staiman as general counsel and Ed Neumann as chief financial officer.

NEW YORK--(BUSINESS WIRE)--FiftyOne, Inc., the market leader in international ecommerce solutions, today announced the appointment of two industry veterans to its executive management team. The executives, Ari Staiman, General Counsel, and Ed Neumann, Chief Financial Officer, bring to the company several decades of senior management experience in the fields of retail, ecommerce, and consumer goods.

“I am extremely pleased to be welcoming Ed and Ari to the company’s executive management team”

Mr. Staiman brings more than twelve years of legal experience to FiftyOne, having spent the last seven years at Sega Corporation, where he served as General Counsel for all Sega group companies worldwide, and most recently, as President of Sega Amusement Works.

Mr. Neumann brings more than two decades of financial and operations experience to the company, having spent the last nine years at Charming Shoppes, Inc., a leading multi-brand, multi-channel apparel retailer, where he served in a variety of key financial and operational roles. Most recently, he was Senior Vice President and Chief Operating Officer of Charming Direct, the company’s ecommerce division.

“I am extremely pleased to be welcoming Ed and Ari to the company’s executive management team,” said Michael DeSimone, Chief Executive Officer of FiftyOne. “They join FiftyOne at a very important time in the company’s history and bring an invaluable mix of expertise and experience to the business.”

“FiftyOne has experienced unprecedented levels of demand for our solutions over the last twelve months, with sales volumes having increased by more than 300% overall, year-to-date, compared to the equivalent period of 2009. Building out our management team will enable us to further expand our leadership position in the market while driving innovation at the leading edge of global ecommerce,” he concluded.

FiftyOne operates a technology and services platform that enables U.S. retailers with international ambition to expand their ecommerce operations internationally and reach hundreds of millions of consumers around the globe. The list of U.S. retail brands powered internationally by FiftyOne has surged more than 56% over the last twelve months, with the company’s client roster comprising an impressive list of marquee retailers.

For more information, visit www.fiftyone.com or follow us on Twitter http://twitter.com/fiftyone.

About FiftyOne

FiftyOne empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. FiftyOne is powering international ecommerce for many leading U.S. retailers, including Anthropologie, Brookstone, The Buckle, CHEFS Catalog, Drugstore.com, Johnson & Murphy, Overstock.com, and SureSource. The company is headquartered in New York City. For more information, visit www.fiftyone.com.

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