December 29, 2010, 12:21 PM

eBay’s U.S. mobile sales grow 134% over the holidays

The online marketplace’s mobile sales in the U.S. reach nearly $100 million.

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Online marketplace eBay Inc. has been steadily reporting strong mobile sales over the holidays. And now that the biggest gift-giving days have come and gone, eBay’s is reporting its final numbers for the holiday shopping season.

EBay’s U.S. mobile sales from Nov. 25 to Dec. 25 grew to nearly $100 million, a 134% increase over $42.7 million in the same period last year. Worldwide, eBay’s mobile sales during that month grew to nearly $230 million, a 166% increase over $86.4 million for the same period last year. 

“As mobile shopping peaked this year, eBay led the way by becoming the go-to shopping destination,” says Steve Yankovich, vice president of mobile for eBay. “With more than 30 million downloads of eBay’s mobile apps worldwide, eBay is clearly a barometer for mobile shopping trends. We see people buying everything from designer apparel to cars and trucks on their phones regularly, and purchases being made through eBay mobile every second.”

EBay also noted mobile sales trends for all of 2010. In the U.S., the top five categories ranked by the number of items sold through eBay’s mobile apps for the year were: clothing, shoes and accessories; cell phones and PDAs; collectibles; jewelry and watches; and toys and hobbies.

EBay also reported how events impacted mobile sales this year. For example, video game sales through eBay’s mobile apps rose 68% week-over-week for the week ending Feb. 14 as popular games World of Warcraft and Final Fantasy hosted special online gaming events.

U.S mobile shoppers also flocked to eBay when the iPad made its debut on April 4, driving the consumer electronics category to its annual mobile sales peak the day after Apple’s tablet device first arrived in retail stores. On June 24, the day the iPhone 4 launched in the U.S., the cell phones and accessories category hit its annual mobile sales peak as sellers rushed to list new and used iPhones on eBay.

Clothing and accessories was a consistently popular category for mobile after eBay unveiled its Fashion app for iPhone this summer, eBay says. In Canada and France, clothing and accessories was the top category overall for mobile sales; it was a top three category in Australia, Germany, the U.K. and the U.S. During the busy shopping period between the day after Thanksgiving and Dec. 12, clothing and accessories ranked first in the U.S. for mobile sales volume as well as number of items sold.

The categories with the largest amount of U.S. mobile sales in dollars for 2010 were:

Cars and trucks

Clothing and accessories

Auto parts

Sporting goods

Cell phones and accessories

Cars and trucks ranked in the top five mobile sales categories in every state except Hawaii, and auto parts was a top five category in all 50 states. Other categories that were shopped through eBay mobile in nearly every state were clothing and accessories (49 states) and sporting goods (47 states).

EBay’s main shopping app for the iPhone has been downloaded more than 14 million times. EBay also has launched apps for its sellers, a shopping app for its event ticket subsidiary StubHub, a deals app, a classifieds app and an app for the iPad tablet computer.


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