While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
The Internet Retailer Online Retail Index gained 0.88% last week, led by e-retailer Systemax.
Jolly sounds echoed through Wall Street last week as the stock market headed into the holiday on an upbeat note. And e-commerce stocks were no exception.
The Internet Retailer Online Retail Index gained 0.88% last week, led by two double-digit gainers: online computer and consumer electronics retailer Systemax and web florist 1800Flowers.com. The index is made up of the stocks of 25 online retailers and e-commerce technology providers.
That result put the Online Retail Index right in line with the broader market, as the Dow Jones Industrial Average moved up 0.71% and the Standard & Poor’s 500 Index advanced 1.03%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• Systemax, 12.5%
• 1800Flowers.com, 11.4%
• RealNetworks, 5.9%
• U.S. Auto Parts Network, 3.4%
• GSI, 3.0%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• Akamai, -5.5%
• eBay, -5.0%
• Blue Nile, -4.8%
• Overstock, -3.7%
• United Online, -1.4%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.