Or it could have the opposite effect. The social network wants to see what happens when mobile users choose whose posts they want to ...
The company, which owns JewelMint.com, plans to double its staff.
BeachMint, a start-up e-commerce operator, today said it had raised $10 million. Funding came from Trinity Ventures and Stanford University, along with existing investors New Enterprise Associates and Anthem Ventures.
BeachMint operates the e-commerce site JewelMint.com, an online jewelry club similar to book-of-the-month membership plans. Customers who pay $29.99 per month receive a new jewelry item each month, plus style tips and personalized recommendations. BeachMint says the site sells jewelry designed by actress Kate Bosworth and stylist Cher Coulter. My Space co-founder Josh Berman and entrepreneur Diego Berdakin established BeachMint.
The company plans to use the funding to hire staff and launch new e-commerce efforts with other celebrities. "We're on fire and looking to hire aggressively,” Berdakin says. “We couldn't be more excited about this space and its potential. The company currently has a headcount of 20, which we're planning on doubling over the next couple months."