December 27, 2010, 12:59 PM

E-commerce operator BeachMint raises $10 million in new investment

The company, which owns JewelMint.com, plans to double its staff.

Lead Photo

BeachMint, a start-up e-commerce operator, today said it had raised $10 million. Funding came from Trinity Ventures and Stanford University, along with existing investors New Enterprise Associates and Anthem Ventures.

BeachMint operates the e-commerce site JewelMint.com, an online jewelry club similar to book-of-the-month membership plans. Customers who pay $29.99 per month receive a new jewelry item each month, plus style tips and personalized recommendations.  BeachMint says the site sells jewelry designed by actress Kate Bosworth and stylist Cher Coulter. My Space co-founder Josh Berman and entrepreneur Diego Berdakin established BeachMint.

The company plans to use the funding to hire staff and launch new e-commerce efforts with other celebrities. "We're on fire and looking to hire aggressively,” Berdakin says. “We couldn't be more excited about this space and its potential.  The company currently has a headcount of 20, which we're planning on doubling over the next couple months."

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Pablo Palatnik / E-Commerce

Holiday search marketing tips for online retailers

With Google devoting less space to search ads, those positions become more valuable than ever.

FPO

Bart Mroz / E-Commerce

Drive Back to School online sales even after classes begin

Parents don’t always get through their entire shopping list by the time school starts, so ...

Advertisement