While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Customers can turn in certain used electronics for Newegg.com gift cards.
Newegg.com Inc., a web-only electronics retailer, has launched a used electronics trade-in and recycling program with Gazelle, a national buyer and recycler of electronics. The program enables Newegg shoppers to turn in qualifying used electronics, such as cell phones, cameras and MP3 players, and redeem them for Newegg gift cards that are valid for online purchases at Newegg.com.
The program is free and consumers can participate in the program by visiting Newegg.Gazelle.com and answering a few questions about the electronics they wish to trade in. Once approved, some shoppers will qualify for free packaging and shipping for all items is free. Gazelle will determine the total value of the trade-ins on the web site and the shopper will then receive a Newegg.com gift card in that amount.
For example, a shopper wishing to trade in a BlackBerry RIM Curve model 8310 mobile phone is asked if the device can make a call successfully and if it’s free of water damage; to rate the overall condition (perfect, good, fair, poor); and to check accessories they have for the device, such as AC adapter, rechargeable battery, original software CD and original cables. A device in good condition with affirmative answers and all the requisite accessories can yield $31 in a gift card toward a future purchase at Newegg.com, No. 12 in the Internet Retailer Top 500 Guide. Gift cards will be sent within approximately seven days of an item being received.
Gazelle sends consumers with electronics to trade labels and shipping materials. Consumers with electronics that don’t qualify for payment still receive a FedEx or USPS shipping label and Gazelle will dispose of the items. The company says most products it buys are resold online through eBay and Amazon, some are sold wholesale to buyers in the U.S. and abroad, and those items with no salvage value are turned over to recycling companies.
Products are inspected on receipt and any personal data is removed and destroyed, Newegg says.
“Our trade-in program is a great option for our customers who are either looking to ‘de-clutter’ after the holidays or who want to more affordably trade up to the latest gadgets,” says Bernard Luthi, vice president of marketing, web management and customer service at Newegg. "We chose to work with Gazelle because they are the market leader with the best customer experience. They will ensure that approximately 90% of the used electronics received will be reused and that the remainder will be responsibly recycled."