JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
This season’s spending total inches closer to the total spent in 2009.
Online consumers have spent $28.36 billion so far this holiday season, up 12.2% from $25.27 billion during the comparable period last year, according to figures released today by comScore Inc.
The web measurement firm measured spending between Nov. 1 and Dec. 19.
ComScore says online spending between Dec. 13 and Dec. 19 reached nearly $5.5 billion, up 14.6% from $4.8 billion for the corresponding period last year. Spending for the weekend of Dec. 18 and Dec. 19 reached $900 million, up 17.3% from $767 million last year.
“Spending growth has remained strong right through the final shopping weekend of the holiday season,” says comScore chairman Gian Fulgoni. “Although there are still nearly two weeks remaining before the end of the year, holiday spending is inching very close to the total for the entire 2009 holiday season, a sign of just how much the online retail landscape has improved in the past year.”
Online shoppers spent $29.1 billion during the 2009 holiday shopping season, comScore says.