Meanwhile, PayPal acquires mobile payments firm Paydient.
Hope Neiman takes over the new position for the personalized shopping service.
LOS ANGELES, Dec. 15, 2010 -- ShoeDazzle, the pioneer of the online personalized shopping experience and leader in social commerce, has hired veteran marketing executive Hope W. Neiman in the newly created role of Chief Marketing Officer. The announcement was made by Brian Lee, Founder and CEO of ShoeDazzle to whom Neiman reports.
"It is incredibly exciting to have Hope join the team and take us to the next level," said Lee. "Her vast experience in eCommerce and deep understanding of social buying will aid ShoeDazzle in achieving the aggressive goals we have mapped out for the company."
Neiman was brought on because of her experience and proven track record across a broad range of consumer businesses. The Company has been expanding rapidly and her expertise across all platforms will be needed in audience expansion, consumer awareness, engagement and added growth.
She will oversee multiple teams including Marketing, Business Development, Public Relations, Creative, Website Design and Consumer Experience.
Prior to joining ShoeDazzle, Neiman served as Vice President of Online and eCommerce for Beachbody where she oversaw the company's web-based sales, as well as all consumer-facing online initiatives. With more than 20-years of executive-level consumer and technology marketing experience, Neiman has helped build and expand a variety of well-known consumer brands including P90X, Disney, and Right Start.
ShoeDazzle is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member's own distinctive sense of style. The company was founded by Robert Shapiro and Brian Lee and launched in March 2009 with Co-Founder Kim Kardashian, who serves as the site's Chief Fashion Stylist. ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of shopping on Rodeo Drive at an affordable cost. The company's no-obligation monthly membership cost of $39.95 includes the stylists' selection service, a choice of a pair of shoes, a handbag or a jewelry set, as well as shipping both ways, and easy returns. ShoeDazzle's Facebook page currently, proudly boasts 500,000 fans. Visit http://shoedazzle.com for more information.