Retailers shift their ad spending from TV, radio and print ads to digital ads.
She will oversee client strategy for multichannel marketers.
BREWSTER, NY, December 17, 2010 — Alliant, a provider of predictive segmentation solutions for multi-channel marketers, has named a new vice president for client engagement, promoting Mary-Jo Checco to the position, effective immediately. Checco, who is a five-year veteran with Alliant, will lead the company's Client Engagement Teams, where each client account is guided by a strategic planner and senior statistician responsible for developing effective Campaign Optimization solutions.
"As director of account management, Mary-Jo performed superbly in helping our clients access new levels of marketing performance utilizing our data and solutions," said JoAnne Monfradi Dunn, Alliant's President and CEO. "She earned this promotion because of her high levels of achievement in customer satisfaction, team development and business results, particularly over the past year."
In her new position, Checco will oversee the day-to-day functions of Alliant's Client Engagement Team and related client services. She is responsible for overall client satisfaction and helping clients identify new opportunities for Campaign Optimization solutions. In addition, she will continue to be the primary contact for several key Alliant account relationships. "Our clients — many of today's leading publishers and multi-channel marketers — depend on intelligent, data-driven solutions to address business challenges," Checco said.
"Alliant's goal is to help them make their marketing smarter and more efficient. We translate analytical results into client-ready plans with specific actions steps and financial assumptions. This clarity, and the success of outcomes, makes Alliant a vital business partner, and I welcome this opportunity to help each client achieve higher profits and increased ROI from their marketing efforts."
Checco, a resident of Brookfield, CT, holds a master's degree in direct marketing from Mercy College, and a bachelor's degree in marketing from Hofstra University.
Based in Brewster, NY, Alliant offers predictive segmentation solutions that enable direct-to-consumer marketers to achieve higher profitability across multiple channels, including traditional mail, DRTV and digital e-marketing. Alliant’s proprietary cooperative databases include over 120 million consumer files packed with rich, behavioral, transaction-level customer data contributed monthly by many of the world’s leading direct response marketers. Alliant uses its proprietary data to empower insight for marketing decisions, delivering powerful multi-channel solutions that let marketers in identify profitable new customers, increase response rates and average order size, minimize payment risk, and increase the success of customer retention and reactivation efforts.
For more information, visit: www.alliantdata.com