December 15, 2010, 4:30 PM

Plus-size apparel retailer tries a mobile app on for size

The iPhone app lets shoppers redeem coupons and select from 15,000 items.

Lead Photo, a unit of Redcats USA, has launched an iPhone pp for its plus-size female shoppers.

The app offers 15,000 items shoppers can view and buy via their iPhone or iPod Touch. Shoppers can search by brand, style and size and also redeem coupons and offers via the shopping app. The app also enables users to follow the retailer on Twitter and access its Facebook page. M-commerce technology provider Digby built the app.

"We wanted to provide our customers with a user-friendly and efficient application that provides them with the convenience of shopping online," says Jim Lofgren, vice president of Group. "With our new iPhone app, our customers can now utilize our community-driven technology through additional convenient and easily accessible mediums—their phones, iPads and iPods—constantly offering new and convenient ways to shop."

The iPhone app follows the m-commerce site and commerce-enabled iPad app the retailer launched this summer. The iPad app was built in-house and the mobile site was built by Digby. The m-commerce site is accessed through the same URL as the e-commerce site and is specifically optimized for mobile phones using the iPhone, BlackBerry and Android operating systems.

Another Redcats-owned plus-size apparel retailer, Avenue, launched this year a commerce-enabled iPhone app and an m-commerce site., another Redcats property, launched in May a commerce-enabled iPhone app. And Redcats’ Sportsman’s Guide launched in September an iPhone shopping app to complement its m-commerce site. All the shopping apps were built by Digby. Sportsman’s Guide also has an iPad app that it built in-house.

Redcats USA is No. 31 in the Internet Retailer Top 500 Guide.

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