The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The new positions will help the advertising agency achieve double-digit growth in 2011.
PORTLAND, Ore. – (December 7, 2010) – R2C Group®, the country’s leading direct response television advertising agency, proudly announces the addition of three new members to its team at the Portland-based headquarters.
The new positions are in response to the agency’s plan for double-digit growth in 2011 as more marketers pursue direct response approaches to their television, online and mobile marketing programs.
Erin Wiesner, Senior Account Director, is now responsible for developing and managing creative campaigns for key fitness and beauty clients. Wiesner has more than 15 years of experience in marketing, advertising, production, design and digital branding with more than 50 clients including Fidelity, Aetna, Prudential and Kraft. She was Director of Operations for MDiTV, Director of Client Services at Downstream, Senior Producer and founder of FIZZ Film, and film and video Producer for apparel giant Nike, Inc.
Sheila Vineyard Clough, Short-Form Media Buyer, is now responsible for buying local broadcast and national cable network air time for client campaigns. Clough brings a decade of media planning and buying experience, including LCI/McCann Erickson and OMD USA in San Francisco, Bradshaw and Livengood/Nowack in Portland, and in-house for Macy’s West.
Karen Vrilakas, Senior Human Resources Manager, whose primary responsibilities will include employee performance management, corporate recruiting and office integration. Vrilakas has 20-plus years of human resources experience in the Portland metropolitan area, including Swan Island Networks, Northwest Energy Efficiency Alliance, Planar Systems, Intel Corporation, Nike, Inc. and Weiden+Kennedy.
About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at www.r2cgroup.com.