The online-only fragrance retailer Phlur will sell samples of the scents, but marketing will rely heavily on images.
Robert Marino aims to expand the customized merchandise’s reach into new channels.
CafePress.com, an e-retailer that sells customized merchandise, has tapped Robert Marino to be the company’s new president.
Marino will oversee day-to-day operations and new initiatives, such as the expansion of the company’s business-to-business division and custom printing partnerships.
Marino joined CafePress in 2005 as vice president of operations. Previously, he was president and CEO of Cuisine Innovations. He was also worked as vice president and general manager of Tyson's Culinary Foods.
“It was, remarkably, Bob's vast experience in food service that made him perfect for the task of pioneering mass customization," says Fred Durham, CEO of CafePress, No. 120 in the Internet Retailer Top 500 Guide. "I needed someone who understood how to take many inconsistent ingredients and be able to quickly and consistently turn them into a quality product."
CafePress, whose sales rose from $120 million in 2008 to an Internet Retailer-estimated $126 million in 2009, acquired Canvas On Demand in September. The acquisition allows CafePress users to create personalized custom canvases from photographs.
CafePress.com offers 300 million products from about 6.5 million sellers. The customized products—including T-shirts, mugs, posters and other gifts—are produced at CafePress’ digital print facilities in Louisville, KY, Portland, OR, and Prague in the Czech Republic.