December 7, 2010, 2:15 PM

The Pond Guy hires e-commerce expertise from Century Novelty

Ian MacDonald joins the water feature supply company as director of e-commerce.

Lead Photo

Ian MacDonald

Ian MacDonald has joined The Pond Guy Inc. as director of e-commerce. ThePondGuy.com, based in Marine City, MI, claims to be the nation's largest mail-order pond, lake, water garden and water feature supply company.

MacDonald will be responsible for growing the e-commerce business, with a focus on advertising and marketing, web site and backend systems, and conversion optimization.

MacDonald  joins The Pond Guy after nearly 10 years at CenturyNovelty.com, where he most recently was vice president and general manager. He started at the party supplies, favors and decorations retailer as a part-time cashier and in his 10 years there held such positions as marketing manager and customer service supervisor. During his time, he helped transform the 60-year-old company from a bricks-and-mortar store to a pure-play Internet retailer.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...

FPO

Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...

Advertisement