December 7, 2010, 4:35 PM

Amazon punches back at Google’s eBookstore

The world’s largest online retailer expands Kindle for the Web.

Lead Photo

Yesterday Google Inc. launched a direct attack on’s Kindle store with the opening of the eBookstore, which sells e-books that are accessible from just about any web-enabled computer or mobile phone.

And today punched back.

Amazon, No. 1 in the Internet Retailer Top 500 Guide, today expanded Kindle for the Web to allow anyone with access to a web browser to buy and read full Kindle books without requiring a download or installation of a Kindle application. The offering previously allowed consumers to read for free first chapters of Kindle books through web browsers.

While Google says it plans to allow bookstores and other retailers to sell its e-books on their own sites, Amazon’s offering now allows bookstores, other retailers, authors, bloggers, and other web site owners to embed a widget on their sites that enable them to sell Kindle books from their own sites.

"Anyone with access to a web browser can discover the seamless and consistent experience that comes with Kindle books,” says Russ Grandinetti, vice president, Kindle content.

comments powered by Disqus




From The IR Blog


Ryan Jepson / E-Commerce

An early look at holiday toys’ online winners and losers

Amazon has the lowest prices on average on hot holiday toys, though is not ...


Paul Rogers / E-Commerce

An e-commerce platform comparison: Demandware and Magento

Both are well established, but they tend to attract different types of online retailers.