The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
WhaleShark Media adds the coupon site to its growing collection of deal sites.
WhaleShark Media Inc. has acquired leading online coupon site RetailMeNot.com, it was announced yesterday. Terms were not disclosed.
WhaleShark Media is a venture-backed company that launched last year. It has since bought a handful of online coupon and deal sites. Holdings currently include Deals.com, CouponSeven.com and CouponShare.com, among others.
The Australia-based RetailMeNot.com claims to work with more than 70,000 merchants, restaurants and brands around the world. Revenue comes through affiliate network relationships. The site encourages consumers to submit coupon codes to the site where they are then used, rated and commented upon by other consumers. In August, RetailMeNot.com was the third most-visited coupon site in the United States, behind the sites operated by Groupon and Coupons Inc., according to comScore Inc. data.
“We are thrilled to introduce the benefits of RetailMeNot.com’s unique community-driven model to WhaleShark Media’s consumers and merchant partners and add them to our growing portfolio of deals and saving-related sites,” says Thomas Bell, a partner at Austin Ventures, one of WhaleShark Media’s original investors. Other investors include Norwest Venture Partners and Adams Street Partners.