December 1, 2010, 12:14 PM

Moosejaw joins Google’s inventory availability program

Shoppers can find Moosejaw’s store inventory data online through Google Local Availability.

Lead Photo

Eoin Comerford, senior vice president of marketing and technology, Moosejaw

Outdoor gear and apparel retailer Moosejaw Mountaineering is providing web shoppers information about inventory at its retail stores. Through the new Google Local Availability program,  Moosejaw uploads inventory feeds from all of its retail locations, along with each product’s online availability and Google will serve that information to customers in close proximity to the stores.

“Google Local Availability should really drive sales, not just traffic, as this program is designed to bring in buyers that know the product that’s in stock at a price they like,” says Eoin Comerford, senior vice president of marketing and technology, at Moosejaw, No. 277 in the Internet Retailer Top 500 Guide.

Moosejaw has seven retail stores located in Michigan and Illinois in addition to its online store, Moosejaw.com.

Google introduced the Local Availability program last month, with 70 retailers participating initially.

Google Local is available to online and mobile shoppers.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Allison Enright / E-Commerce

Day one with an Amazon Dash Button

My first Amazon Dash Button was delivered yesterday. My first order placed with it will ...

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

Advertisement