The acquisition will add more than 300 products to L’Oreal’s lineup.
The fashion designer also plans to offer an iPad app.
Stella McCartney, an upscale fashion designer and label, has relaunched her e-commerce site. Features include giving consumers the chance to shop by look and “Stella’s Picks,” apparel recommendations from the designer, a daughter of former Beatle Paul McCartney.
Consumers in the United States and United Kingdom can shop the site. The designer plans to offer e-commerce sites in eight more European countries by spring. The designer also plans to launch an iPad app but gave no details about when.
Consumers shopping the revised site can reserve online items that can be picked up in stores. Shoppers also can use the site to make appointments for personalized, in-store wardrobe consulting services. The site offers a peek into the brand through updated news, photos and interviews. Consumers can highlight their favorite items through Facebook’s Like button, integrated on the site.