Retailers shift their ad spending from TV, radio and print ads to digital ads.
M-commerce activity spikes during the holiday weekend for the marketplace and its payments unit.
The mobile commerce success story that is eBay Inc. became even stronger during the holiday weekend: On Black Friday, the busy shopping day after Thanksgiving, eBay sales in the U.S. from its suite of mobile apps nearly doubled over Black Friday 2009. Globally, eBay mobile is on track to nearly triple its sales over last year’s $600 million, the company says.
Peak buying hours through eBay’s mobile apps on Black Friday were 8-10 p.m. Eastern time. The top five ZIP codes ranked by sales through eBay’s mobile apps on Friday were from Anderson, SC; Olyphant, PA; Friendswood, TX; Spring, TX; and Orem, UT. Since the launch of its first mobile app in July 2008, nearly 30 million items have been bought or sold globally using eBay mobile apps.
Things also were busy over at eBay’s payment unit PayPal. The company reports approximately a 27% increase in total payment volume on Black Friday 2010 compared to the same day the previous year. Proving that the online and offline worlds are blurring, PayPal says, the company realized an approximately 310% increase in mobile shopping on Black Friday.
“The tough economy has made shoppers more price-conscious, and this year’s Black Friday results show that they’re going online to find the best deals,” says Amanda Pires, senior director at PayPal. She adds that devices such as smartphones help shoppers find good deals while avoiding hassles such as parking and long lines.