The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
The company says the site will help students searching for textbooks.
Alibris, an online retailer of books, music and media, today said it had launched a web site optimized for smartphones and tablet computers with help from e-commerce services vendor Modify.
Alibris, a division of Monsoon Commerce Solutions Inc. and No. 116 in the Internet Retailer Top 500 Guide, said consumers who visit www.alibris.com from such mobile devices as the iPhone and Samsung Galaxy, and from the iPad tablet computer, can now browse from the company’s catalog of 120 million used and new books.
“We know our student buyers often check textbook prices from multiple sources before they buy, so having a mobile site is the best way for them to shop on the go,” says Jeanie Bunker, general manager of Alibris Retail. “We’re also very excited to give our thousands of independent booksellers who sell through Alibris the opportunity to reach even more buyers.”
Earlier this year, Alibris Holdings Inc., parent of Alibris.com, took a new name, Monsoon Commerce.