The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Jack Bamberger takes over a new position for the social media marketing vendor.
Appssavvy, which sells social media marketing services, has hired Jack Bamberger as chief client officer, a new position. He will oversee the company’s account management, sales and marketing teams.
Bamberger had worked at Katalyst, another firm that sells marketing services that focus on social networks. He led new business and account management efforts and worked on campaigns for such companies as Microsoft Corp. and Warner Bros.
“During my career, I’ve had the opportunity to work at a number of companies focused on rethinking and reshaping the media landscape,” says Bamberger. “The opportunity to join appssavvy and the vision the company lives and breathes is not only exciting, but a significant opportunity to drive forward digital advertising in a meaningful and big way.”
Appssavvy recently worked with Target Corp., No. 21 in the Internet Retailer Top 500 Guide, to build a “Target Back to School Community” promotion that ran with product ads within the Circle of Moms social networking community of 8.5 million registered users. Circle of Moms is a Facebook application.
“Jack is a tremendous addition to the appssavvy team, especially as we enter our fourth year of business and build upon the success of working with many of the world’s leading brands and agencies in making advertising better in today’s age of social activity marketing,” says Chris Cunningham, co-founder and CEO of appssavvy.