Online sales increase almost 3%, but HSN’s total sales dip by the same amount.
As new applications demand more of browsers, how can developers protect the shopping experience?
HTML5, a newly developed derivative of the common HTML web content mark-up language, will not only change how e-commerce applications are developed and designed but provide new possibilities for what those applications can do, says Imad Mouline, chief technology officer at Gomez, the web performance division of Compuware Corp.
He will speak at the Internet Retailer Web Design & Usability Conference in a session entitled “What you don’t know about today’s browsers can hurt you” from 11:15 a.m. to noon on Feb. 15. He will be joined by Benjamin Jenkinson, e-commerce information architect and content manager for retailer L.L.Bean Inc.
This session will explain the changing role of the browser in the new development environment and help developers understand what they must do to ensure that the new reality of web browsing doesn't diminish the shopping experience at their site.
“With a greater share of the web experience responsibility shifting from servers to the client-side, today’s browsers continue to play a bigger role in delivering applications,” Mouline says. “There are more browsers on more devices, each with its own performance characteristics, impacting end-users’ web experiences.”
Internet Retailer’s editors asked Mouline to speak because he is a recognized expert in web and mobile web application development, testing and performance management. His breadth of expertise spans mobile commerce, Web 2.0, cloud computing, web browsers, web application architecture and infrastructure, software-as-a-service and streaming video. As Gomez's chief technology officer, he understands the challenges organizations face when implementing and operating mobile and e-commerce sites. He works closely with businesses to develop strategies for delivering successful online experiences. Prior to Gomez, he was chief technology officer at S1 Corp.