The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
GSI will provide Donna Karan International with multiple e-commerce services.
KING OF PRUSSIA, Pa., Nov. 22, 2010 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing solutions, today announced it has signed a multiyear agreement to provide leading fashion design house Donna Karan International Inc. with comprehensive operational e-commerce services for its direct-to-consumer Web business. Under the agreement, GSI will provide Donna Karan International with multiple e-commerce services from its full suite of innovative, modular offerings, including customer care, fulfillment, order management, inventory management and payment processing services.
For the fulfillment services provided by GSI, Donna Karan International will participate in ShipQuikSM, GSI’s proprietary package-delivery program that accelerates package delivery to consumers.
Donna Karan International will also use GSI Commerce ExchangeTM, a suite of scalable, on-demand infrastructure solutions providing robust order management and inventory management capabilities, as well as globalized payments, taxation, and fraud prevention services. Commerce Exchange leverages proprietary technologies and industry-leading solutions to help retailers streamline operational processes and speed the delivery of merchandise.
“Our customers are discerning shoppers and we want to ensure every aspect of their online experience is positive and consistent with our brand image — from their first click to the opening of their packages,” said Carol Sharpe, president of the Retail Division. “GSI’s flexibility to integrate with other systems, coupled with their experience in managing fulfillment and customer care, are critical to our Web business.”
One of the most recognized design houses in American fashion, Donna Karan International sells its products through a worldwide network of free-standing stores, department stores, and specialty stores. Donna Karan International is headquartered in New York.
“It is an honor for us to partner with Donna Karan International to provide key operational support for their direct-to-consumer business,” said Damon Mintzer, executive vice president of sales for GSI. “It’s particularly important for apparel and luxury brands to deliver a compelling consumer experience that properly reflects their brand with every customer interaction. We look forward to helping Donna Karan International achieve this as they accelerate their online strategy.”
About Donna Karan International
Donna Karan International is one of the world’s leading fashion design houses. It designs, markets and distributes collections of apparel, sportswear, accessories and shoes under the Donna Karan and DKNY brand names. The Company has selectively granted licenses for the manufacture and distribution of beauty and beauty related products, jeanswear, activewear, men’s sportswear and furnishings, men’s tailored clothing, hosiery, intimate apparel, coats, children’s apparel, watches, eyewear and home. Since November 2001, Donna Karan International has been part of LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group.
About GSI Commerce
GSI Commerce® enables e-commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s e-commerce services which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s Global Marketing Services division provides innovative digital marketing products and services comprised of design through TrueAction and Silverlign, e-mail marketing through e-Dialog, affiliate marketing through Pepperjam, retargeting through Fetchback, mobile marketing through M3 Mobile and database marketing through MBS Insight. Additionally, GSI provides brands and retailers platforms to engage directly with consumers through RueLaLa.com, an online private sale shopping destination, and ShopRunner.com, a members-only shopping service that offers unlimited free two-day shipping and free shipping on returns for a $79 annual subscription.