Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The Internet Retailer Online Retail Index slipped 0.61% last week.
Despite a strong report on third quarter e-retail sales last week, the Internet Retailer Online Retail Index fell 0.61% last week in a mixed week on Wall Street.
By contrast, the Dow Jones Industrial Average gained 0.10% for the week, and the Standard & Poor’s 500 Index eked out a gain of 0.04%.
The Online Retail Index tracks 25 online retailers and e-commerce technology providers. Of those 25 stocks, 10 advanced, led by technology vendor DemandTec, while GSI Commerce was the big loser among the 15 stocks that lost ground.
Here are the best-performing stocks last week in the Online Retail Index and the gain in stock price for each:
• DemandTec, 8.1%
• Vitacost, 5.4%
• Shutterfly, 4.5%
• American Greetings, 3.2%
• 1800Flowers.com, 1.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:
• GSI, -14.7%
•Blue Nile, -6.9%
• Systemax, -4.6%
•United Online, -3.2%
• Bidz.com, -3.1%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), Vitacost.com Inc. and VistaPrint Ltd.