Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The department store chain and e-retailer says it will add 75 I.T. positions though 2011.
Belk Inc. says it is overhauling its information technology infrastructure and will add approximately 75 I.T. positions, including jobs involving e-commerce support, through 2011.
The company says it began investing $150 million earlier this year to update its systems. Areas of investment include e-commerce and point-of-sale functions and merchandise planning and replenishment. The company plans to complete the work in three years.
“Belk is committed to delivering the best possible shopping experience to our customers, and part of this commitment is having the best possible technology and systems in place,” says Mike Laurenti, Belk’s executive vice president and chief information officer.