The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Penney also is promoting the specials on JCP.com.
J.C. Penney Co. Inc. has rolled out a shopping web site designed to promote its massive list of discounted products that will be available on the day after Thanksgiving, also known as Black Friday.
ReadySetShop.net will feature Penney’s holiday gift assortment, including 300 “Doorbuster” specials, including jewelry, women’s boots, luggage, apparel and home goods, to shoppers arriving when stores across the country open at 4:00 a.m. The online site coincides with newspaper inserts in 85 publications nationwide that will highlight the top 12 Black Friday deals, Penney says.
The web site and ad flyer will also feature a sweepstakes that will give away 50 J.C. Penney $500 gift cards to online registrants whose names are entered into the “Lucky List” on the shopping site.
In addition, shoppers can preview all of Penney’s Black Friday specials online at JCP.com, No. 16 in the Internet Retailer Top 500 Guide, from now through the Friday after Thanksgiving , as well as in a 72-page Thanksgiving Day newspaper insert. Mobile shoppers can access JCP.com and the newspaper inserts at m.jcp.com.
All web orders that cost more than $25 are eligible for free home shipping from Nov. 24 through Nov. 30 and web purchases ship free to any Penney store until 2011.
Penney will follow up its Friday after Thanksgiving offerings on the following Monday, known as Cyber Monday, with a sale running Sunday, Nov. 28 through Monday, Nov. 29. The event features more than 40,000 deals available only JCP.com.