More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Digital River designed Nikon’s U.S. online store at shop.nikonusa.com.
MINNEAPOLIS – Nov. 10, 2010 – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that it has signed a multi-year agreement with imaging leader Nikon Inc. Under the three year agreement, Digital River designed Nikon’s U.S. online store at shop.nikonusa.com and is managing e-commerce operations. As part of its Global Commerce™ enterprise solution, Digital River will handle end-to-end e-commerce, including order and payment processing, subscriptions, digital downloads, fraud protection and e-marketing.
“We looked at a variety of e-commerce options and quickly determined that Digital River had the most scalable solution,” said Lisa Osorio, general manager of marketing with Nikon. “Backed by Digital River’s proven technology and expertise growing online businesses, we can increase our responsiveness to the marketplace and deliver an even better online experience for shoppers who visit our site.”
Nikon’s recently launched e-store was designed for professional, prosumer and consumer imaging needs. The site will feature Nikon’s full lineup of cameras, lenses, accessories, binoculars, photo editing software and other products.
“We are excited to work with Nikon to extend their e-store and help them build their online brand experience,” said John Strosahl, Digital River’s senior vice president of global revenue. “The purchasing process associated with consumer electronic products is changing as more consumers turn to the manufacturer website for the first stop in their shopping process. Digital River has the experience and robust suite of e-commerce solutions manufacturers need to respond to this market shift and directly reach their consumers.”
The Digital River® Global Commerce solution is part of the company’s new e-commerce portfolio, which also includes Digital River Commerce Express™ and Digital River My Commerce™. This trio of e-commerce solutions focuses on building and optimizing the online marketing and sales of digital and physical products across international borders. Global reach is central to the solutions, which is why they support a range of local and global payment methods, currencies, languages and changing regulations like taxes, privacy issues, export laws, currency exchanges, recycling fees and more.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.