The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Ajax, Flash, Flex and Silverlight application performance management from the End-User Perspective are now available.
SAN DIEGO--(BUSINESS WIRE)--Coradiant Inc., the leader in Web Application Performance Management, today announced TrueSight® RIA Visibility, which gives customers the ability to detect and resolve performance problems of the most popular Rich Internet Applications (RIAs) before they have a chance to negatively impact the business.
Rich Internet Applications deliver a superior end-user experience, driving conversion and improving end-user productivity. Part of the management challenge associated with RIAs comes from the segment of the application that runs on the client’s computer. The service level of the user experience is determined by that computer’s performance, with little interaction with the web server serving the application. Rich Internet Application performance can only accurately be measured from the end-user perspective; measuring at the web server does not reveal the true experience.
“Customers are using Rich Internet Applications to deliver a better end-user experience,” said Ali Hedayati, president and chief operating officer of Coradiant. “They need an end-to-end solution that monitors Web performance from the browser to the application tier to assure that complex RIAs are running smoothly and not negatively impacting application performance as perceived by end-users.”
The integration of marketing plug-ins as well as application and content delivery networks add further complexity. Monitoring of applications must be done while respecting customers’ security concerns – browser plug-ins and agents may no longer be acceptable in today’s security-conscious environments.
TrueSight RIA Visibility uses Web beacons that are highly flexible and easy to implement and tag important business events in order to measure application performance. These beacons provide visibility into critical events such as the time until the application is ready to use, the loading of video, the processing of complex, single-click transactions, the transition from one tab panel to another, the preparation of third-party content, like maps or social network plug-ins, and other traditionally hard-to-measure events.
TrueSight RIA Visibility is an add-on module for the Coradiant TrueSight Web Application Performance Management solution. TrueSight RIA Visibility provides management for Ajax, Flash, Flex and Silverlight applications. TrueSight RIA Visibility is available now.
Coradiant is the leading provider of solutions used to manage, optimize and troubleshoot Web applications. Coradiant's award-winning TrueSight® products use customer metrics gathered from each Web user visit as their primary data source for IT management. Coradiant Web Performance Management products are deployed in hundreds of leading organizations and Fortune 500 companies including software as a service (SaaS), e-commerce, entertainment, finance, insurance, healthcare, and education. Coradiant is headquartered in San Diego, California. For more information, please visit www.coradiant.com.