The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Steve Booth joins the e-commerce services firm after it received $20 million in funding.
Vindicia Inc., which sells marketing and sales billing services for online retailers, has hired Steve Booth as regional vice president of sales. He will manage the company’s sales strategy for the Eastern region of the United States.
Booth had worked as vice president of sales for Proclivity Systems, a direct marketing firm for online retailers. He also worked as vice president of sales at Aria Systems, which also sells billing-management services.
“Our rapid growth and wins with digital leaders such as TransUnion Interactive and Bloomberg, along with the additional round of $20 million in funding, make this a particularly exciting time for us,” says Kris Nagel, Vindicia’s senior vice president of worldwide field operations. “Steve is a proven sales leader and brings a deep expertise in software as a service billing. His experience will allow us to quickly expand our client footprint in the Eastern region.”
Earlier this month, Vindicia announced it had received $20 million in funding from venture capital firm FTV Capital and with Bertelsmann Digital Media Investments, DCM and Onset Ventures.